Do You Want a Home or a Deal?
By: Rick Guthrie
Do you know the difference between buyers that are looking for a home and those that are looking for a deal? How are you communicating with your buyers and sellers? A lot of buyers fall into one of two categories, the first category is buyers that are looking for a home and the other is those that are looking for a deal.
Take a look at your buyers and think about what is motivating them the move? By knowing the difference and adjusting your strategy to better meet their needs you will not only have more success in finding them the best possible home but you will also save time and potentially create a life long customer. Remember if you aren’t hearing their needs and motivations to move then you may be missing the opportunity to help them find what they are looking for.