Real Estate and the Millennials-Attracting Talent

Real Estate and the Millennials- Attracting Talent Thanks for returning back to my blog on Real Estate and the Millennials. Today it’s about, “Attracting Talent”. So how do we attract millennial talent and how do retain them? I’m constantly searching for more data so I can pass on better information about the millennials. For the […]

Real Estate and the Millennials- Attracting Talent

Thanks for returning back to my blog on Real Estate and the Millennials. Today it’s about, “Attracting Talent”.

So how do we attract millennial talent and how do retain them? I’m constantly searching for more data so I can pass on better information about the millennials. For the most part I’m trying to be more effective in coaching them in real estate careers. In my research, with no big surprise, the data points to better communication as being the key element. I think one thing that’s become very clear to me is this fact; we as baby boomers created the millennial. We were the generation that gave awards to our kids for participation before results. We were the soccer parents that took our weekends to make sure our kids were exactly where they needed to be even when it required us to put our plans on hold. We were the ones that instilled in them an attitude of entitlement. It is what it is, so why are we surprised that their attitude of entitlement has manifested itself in the workplace? Is it necessarily a bad thing that they are who they are?

Millennials attracting talent If it was important for us to treat our children differently than we were treated, doesn’t it make sense that we treat our business subordinates in a way that we would have liked to have been treated? It’s just a thought. So we have to realize that, in the work place, we should continue on with that level of support and recognition that we willfully bestowed on our children and graciously offer that to our millennial business associates.

Already some of you have that feeling of crimson creeping up from your neck to your ears. Let me ask you this, do you want and need a business that works with the insight and talent of Millennials or do you want to stand your ground and find the 1% that will lose their soul for your cause? Looking back, now at the age of 53, I thought you could get ahead by losing your soul. Honestly I wish would have been more selfish.

Anyway, I’ve found this incredible youtube that explains a lot about Millennials. It’s called “6 Strategies to Connect with Gen Y/Millennials in the Workplace”. Watch this it is really insightful.

So I promised you that I would share a question and answer I had with my favorite Millennial, my son, about what would attract him to a real estate career. Here’s how that went.

Question: If I was trying to recruit you to a real estate career what would be the some of the top things you would be looking for?

Answer: The more I thought about it I realized that you are dealing with the “ask generation”. Whether it’s through people or the internet, my generation has gotten accustomed to always getting an answer to any question that we have so keep that in mind. As far as the real estate career question is concerned, there are a couple of thoughts that come to mind. One, the money and always being able to make more is a big deal. I agree with one article I read that hit the nail on the head when it mentioned that millennials work to live not live to work. We will never devote our life to only work. We want to show up, do a good job, get paid for it, then go home and enjoy other things. Unpaid overtime is a bazar concept that no millennial will ever be okay with and with a real estate career, that’s a thing that doesn’t really exist. I’d also be looking for places that aren’t going to be taking a larger portion of my commission if it can be helped. The reason millennials jump companies a lot, at least in my eyes, is people want to nickel and dime us, not offer raises, etc. So we will go somewhere else that offers us more attractive benefits or more money compared to other companies. Offering mentoring and help that leads to success and helps build us up and become confident in what we’re doing is huge. I personally want to know the ins and outs of everything I’m doing so I’m not reliant on someone else. Don’t know if any of that helps or not but those are a few.

That’s great insight. If you read this with an open mind, it just makes sense. Please comment on your thoughts and any insight you may have. Millennials please chime in. In short this blogger feels not only are you our future, but we will benefit from you greatly in the workplace. That’s only if we take on the responsibility to improve on our communication skills. Until next time.

List to Last-A Blog Series: The Rapport Building Script

List to Last-A Blog Series: By Rick Guthrie #1. The Rapport Building Script Over the next couple of weeks I’m going to go over some great techniques to consistently help you get ink on paper at your listing appointment. Remember the stats tell us that 65% of sellers were referred their agent by someone else […]

List to Last-A Blog Series:

By Rick Guthrie

#1. The Rapport Building Script

Over the next couple of weeks I’m going to go over some great techniques to consistently help you get ink on paper at your listing appointment. Remember the stats tell us that 65% of sellers were referred their agent by someone else or they have used them before. Also, 60% of those sign with the first agent they interview. The moral of the story? Work your database!

Building rapport with sellers before your listing appointment, I believe, is responsible for 50% of your success in getting their business. Let’s face it, if they feel like they know you and are comfortable with you, before you come to their home for the appointment, well that sets them at ease. I’ve used my rapport building script in two ways. Either as a questionnaire in a pre-listing appointment or over the phone days before my listing appointment. I’m a one stepper, which means I really don’t do pre-listing appointments. So the phone is my choice for the rapport building script. You would never have them just fill it out, it just defeats the whole concept of building rapport. My script is designed to do 4 things:

  1. Build massive rapportthe listing the rapport building script
  2. Identify concerns or objections before they come up and before my appointment
  3. Identify the sellers expectations
  4. Identify possible competition

Imagine if you went to your listing knowing what the seller’s hot buttons were. Or how about this; knowing what a concern or objection might be so you could handle it in your presentation before the sellers even bring it up. Would it be helpful if you knew about the 4, 7 and 15 year old that will hanging around during your appointment? Do you think your clients would appreciate a customer estimated net sheet that will show them what they will clear after a successful close? The rapport script asks for their estimated payoff to help you prepare that documentation.

Building rapport before the appointment will open up a whole dialogue that will initially pave the way to a great presentation and then cement a foundation to a long professional/client relationship. My rapport building script asked questions line by line with lines for seller responses. Also, it has an area at the end so you may identify possible concerns or objects and write them in. If you determine that you may have a possible concern that you will have to navigate, you can take it to a coach or manager that may be able to help you with a solution.

If you don’t have a rapport building script of your own, just email me at www.rickguthrie@kw.com and I’ll email you mine.

And as always…..You have a great month today!

 

Well It's About Time-Time Your Management

Well it’s About Time – Time your management By:  Rick Guthrie We’re back on my blog series “Plane, Space and Time”. Thanks for reading. Finally we’re starting to wake up and realize that this whole idea of time management is skewed. The question is how do we manage our time better? Well let’s think about […]

Well it’s About Time – Time your management

By:  Rick Guthrie

We’re back on my blog series “Plane, Space and Time”. Thanks for reading.

Finally we’re starting to wake up and realize that this whole idea of time management is skewed. The question is how do we manage our time better? Well let’s think about that and then re-boot. Everyone is saying the statement of “time management” is incorrect because you can’t manage your time. I guess it’s about how literal your perspective is. To me, if we’re bent out of shape about the statement, “Time Management”, we’ve just wasted time on semantics. But hey, I’ll play. The definitions of time;

it's about timeAs a Noun:
The indefinite continued progress of existence and events in the past, present, and future regarded as a whole. (Yep we really can’t change this one)

As a Verb:
Plan, schedule, or arrange when (something) should happen or be done. (Now we’re talkin’)

So let’s say for argument we’re using the word “time” as a verb. So let’s manage how we plan schedule or arrange.

I suppose everyone does this different. My way has been a trial and error until I found others who have mastered this. I believe that developing a plan or a schedule is a learned skill. I heard John Maxwell explain in a seminar once, that he liked to plan his day the night before and have one important item that he was supposed to accomplish the next day. Then if he accomplished that one item before 11:30 his day was a success and everything else was gravy. When I adopted that attitude everything changed for me. So over the next few blogs I would like to strategize on how to time your management. See what I did there with that whole noun verb thing?

So let’s pick an activity that we could time (…verb). One that, if we timed it right, we could be more productive, make money or have more time (….noun) to ourselves. Well as real-estate professionals that points to lead generation. Right? So for the next few blogs in the remainder of the series it’s about timing your lead gen.

To start out for now, do a little house cleaning for me. In your space, remove distractions. Here are some common distractions that effect how you time your management.

  • Interruptions
  • Web/Email
  • Cell phones (Voice mail, Texts)
  • Crisis from team members or staff
  • Home office (family interruptions, distractions and so on)
  • Not being able to just say no

I’m sure you have more. If you have constant distractions, it will effect the timing of your lead generation. You really need to look at your diet, sleep and exercise too. They take a toll on your ability to time yourself.

So house clean today and I’ll share more later on the planning. It’s about knowing, having and doing. You’ll love what coming next…… it’s too easy!!!

Did You Triangulate?

https://www.youtube.com/watch?v=ivMMkHaG5bs Did You Triangulate? Rick Guthrie the Team Leader at Keller Williams Fairfax Gateway, in Fairfax, Virginia talks about triangulating in Real Estate to build your core.  The Triangulate Challenge has some pretty awesome rewards too!! You could win a trip to Orlando, Florida for Mega Camp which is the first place prize.  So go […]

https://www.youtube.com/watch?v=ivMMkHaG5bs

Did You Triangulate?

Rick Guthrie the Team Leader at Keller Williams Fairfax Gateway, in Fairfax, Virginia talks about triangulating in Real Estate to build your core.  The Triangulate Challenge has some pretty awesome rewards too!! You could win a trip to Orlando, Florida for Mega Camp which is the first place prize.  So go out and build that core of yours and not only will you be increasing your chances of winning the prize but you also will be growing your business.

did you triangulate?

Choose Not to Participate

Choose Not To Participate By: Rick Guthrie You must be thinking why would I choose NOT to participate? Fairfax County Virginia has tons of social events and organizations to help you get your business name out there but, do you really think that is the best use of your time to increase your business? With the […]

Choose Not To Participate

By: Rick Guthrie

You must be thinking why would I choose NOT to participate? Fairfax County Virginia has tons of social events and organizations to help you get your business name out there but, do you really think that is the best use of your time to increase your business? With the Real estate market in Fairfax County Virginia, there will always be peaks and valleys or ups and downs in your business.

By going to professional meet ups and joining a few organizations around town some people will maybe decide to use you to help them sell their home or buy a new one down the road.  I think you should take a look at where your leads are coming from.  Many agents are finding that by participating in local organizations that they aren’t really getting as many leads as they thought they would and that their time could be better spend in other areas of their lead generation to find leads. I’m not saying to stop coaching to your child’s sport team or volunteering at their school events, just cut back on participating in things that you joined thinking they may  bringing in the some great leads.

Concentrate on your book of business and keep a pipeline of leads full. Then you’ll always have business and will not have to participate in the ups and downs of the market. Your business will be constant. By focusing more on your business database, triangulating and not participating in time consuming activities, and events that have little to no benefit to your business, you will be controlling your business not the market.

 

 

Real Estate market in fairfax county virginia

Who's Your Organization-"Who's around the Bus"

Who’s Your Organization-“Who’s around the Bus” by: Rick Guthrie We’re back on my blog series “Plane, Space and Time”. Thanks for reading. In my last blog in this series, “Your Space Is the Final Frontier”, I talked about protecting your space. Now I’m giving some insight on developing your Organizational Chart once you’ve determined who […]

Who’s Your Organization-“Who’s around the Bus”

by: Rick Guthrie

We’re back on my blog series “Plane, Space and Time”. Thanks for reading.

In my last blog in this series, “Your Space Is the Final Frontier”, I talked about protecting your space. Now I’m giving some insight on developing your Organizational Chart once you’ve determined who and why others should be in your space.

If you’re starting a business, developing product or even running a real estate team, you should put together an Organizational Chart.

what's on your organizational chartIf you’ve noticed in the title, I asked, “Who’s Your Organization” not “What’s Your Organization”. I did that to stress that your organization is built around specific hand-picked talent who have a specific function. That’s why you need to be crystal clear on who’s in your organization and map out what they do and who they do it for. So let’s look at your organization as if it were a bus.

Your bus or organization is something you own. Its function is to get specific people to a specific location. The success of that function depends on the components and people in and around your bus or business. The components and positions for your bus might look like this:

  1. You need people who want transportation that are drawn to your service. (Customers)
  2. Someone who knows and plans the route. (CEO)
  3. A dispatcher. (COO)
  4. Someone to drive. (Manager)
  5. Maintenance Person. (Training and Human Resources)
  6. A working bus with all of its parts operating within their specific function…tires, gear box, engine. (Key Employees)
  7. Fuel to power the bus. (Money or Capital)

This may seem simplistic, but dig deeper and click on the executive definitions above and you’ll see the correlation. What’s interesting is that you, as the owner of the bus, may be able to work in the capacity of #2 through #5 and some of #6 for a while. But eventually the route is going to get blocked and at the same time one of your functioning parts goes down and so on. The point I’m trying to make is that your organization will be weakened if you do most of the tasks. The reason is you’re constantly in the reactive mode rather than proactive mode. Instead of someone advising you that the road is blocked ahead of time, you’ll get it figured out but after you get to the impasse. Then of course you’ll have to turn around and start over or find a different route. Sound familiar? Also, if you’re doing the job of 3 out of the 5 key positions what happens if you get sick? Well basically 60% of your company is down. What would happen if you only had to concentrate, for now, on 1 key position until you replaced yourself? Or what would it look like if you were the Chair of the Board – COB and dealt with only your key leadership? Now your company has your focus on where it is supposed to be, which is on the whole rather than the sum of its parts.

This is why a defined organizational chart needs to be developed and in place. The chart, I feel, should be fluid and be designed in a way that it can be altered and augmented as your business grows.

Your key positions need to be established but most importantly, you’ll need training on how to recruit, hire and train those positions. One awesome place to start is in RSTLM and MREA Training through Keller Williams®. If you’re not with Keller Williams® I would see if you could take it anyway.

So look at your business, “your bus” so to speak and design your own tailor made organizational chart.

 

Blog you soon.

Did You Triangulate Today?

Did You Triangulate Today? By: Rick Guthrie If you weren’t at the Keller Williams Fairfax Gateway office team meeting yesterday you may be thinking what is that.  It is the summer challenge and the best part is by accepting the challenge you could drive up your business and qualify you for a free trip to […]

Did You Triangulate Today?

By: Rick Guthrie

If you weren’t at the Keller Williams Fairfax Gateway office team meeting yesterday you may be thinking what is that.  It is the summer challenge and the best part is by accepting the challenge you could drive up your business and qualify you for a free trip to Orlando, Florida for Keller Williams Mega Camp.  For more information about the Triangulate Challenge or to speak with Rick about a career in Real Estate with Keller Williams please click here.

did you triangulate today?

Getting Past No: What To Do If You're Turned Down For A Mortgage

With most home prices well above what the majority of us have in the bank, getting approved for a mortgage can be the deal maker or breaker when it comes to purchasing a piece of property.

Getting Past No: What to Do If You're Turned Down for a Mortgage or Other Home FinancingGetting Past No: What To Do If You’re Turned Down For A Mortgage

By: Rick Guthrie

Getting pre-approved for a mortgage loan is an integral part of having the ability to purchase a home in today’s society.

With most home prices well above what the majority of us have in the bank, getting approved for a mortgage can be the deal maker or breaker when it comes to purchasing a piece of property. Therefore, getting rejected for a mortgage can feel like a huge loss.

The first thing to realize, however, is that there are action steps you can take to get to “yes.” Here’s what to do if you’re turned down for a mortgage or other home financing.

Shop Around: Don’t Take “No” The First Time

If you get a “no” from your bank the first time around, don’t be fooled into thinking that everyone will give you the same answer.

Instead, be sure to shop around your mortgage with different banks, and opt to speak to a mortgage broker to leverage all of your options.

When looking at several different lenders, you’ll have a much higher chance of getting a yes since every lender adheres to different rules and restrictions. Though you may end up with a mortgage with a slightly higher interest rate, you’re likely to get approved for a mortgage or other home financing.

Ask Friends: Get A Co-Signer

If your “no” was the result of bad credit history or a low credit score, perhaps you should consider asking for the help of friends and family. Sometimes bringing a co-signer in on the deal who has better credit history and a higher credit score will change the response of your bank or lender significantly, and suddenly you’ll find yourself hearing the sought-after “y” word.

Ask Questions: Fix The Problem

If you’ve sought out several different banks and lenders, and still find yourself with rejected mortgage applications, be sure to understand why the “no” came in the first place. If it’s an issue of your credit history, which can’t be appeased with a co-signor, you may need to put in the time in order to correct some of your credit issues.

Other common reasons why people are rejected for a mortgage include unrealistic borrowing expectations, i.e. applying for a mortgage that is too high for you to satisfy, as well as an unreliable employment history or a general lack of credit history. Speak with your mortgage professional to determine the reason, and if shopping around or bringing in a co-signor doesn’t transform the “no” to a “yes,” seek to fix the problem instead.

Though it can be a daunting task to apply for a mortgage after you’ve been rejected, ensuring that you arrive at that ultimate “yes” is something you need to undertake in order to purchase a home and reach that next milestone in your life.

Having trusted professionals on your side is something that will surely ease the tension on all things involved in purchasing a home, including getting approved for a mortgage. For more information on how to get past “no” when searching for a home, call your trusted real estate professional today.

Who’s Your Daddy

Who’s Your Daddy By:Rick Guthrie Who’s your daddy? Who’s your mother? Who are the people that make you succeed? They are the people in your core advocacy group.  What if you only had to make contact with a few of these people and could be making six figures before the end of the year because […]

Who’s Your Daddy

By:Rick Guthrie

Who’s your daddy? Who’s your mother? Who are the people that make you succeed? They are the people in your core advocacy group.  What if you only had to make contact with a few of these people and could be making six figures before the end of the year because you contacted nine of them? If you want to know more about this come to a meeting on Tuesday July 1, 2014 at the Keller Williams Fairfax Gateway Office to get information and hear the guest speaker, and hear about the new contest that includes your nine core advocates.

For more information please click here.

who's Your daddy

Every Month Profit Share

Every Month Profit Share By: Rick Guthrie Today Rick talks about profit share.  If you don’t know much about Keller Williams Real Estate then you must be thinking, “what is profit share?”  Profit share is the portion of the company’s profits that is given back to the agents in the program.   This program is […]

Every Month Profit Share

By: Rick Guthrie

Today Rick talks about profit share.  If you don’t know much about Keller Williams Real Estate then you must be thinking, “what is profit share?”  Profit share is the portion of the company’s profits that is given back to the agents in the program.   This program is unique to Keller Williams.  The breakdown of this goes something like this… you bring talent to Keller Williams and they go in your downline.  If anyone in your downline makes a sale you get a thank you from owners of Keller Williams for bringing that agent to Keller Williams. The best part is you don’t have to recruit them, let the team leader do all the work. If the agent joins the team and names you as their sponsor you get a bonus every time that agent gets a commission. To start making more money please click here to contact me.

To Contact Will Rodgers please click here.

Profit Share